Multi-channel debtor management: the key to faster payments and better results
You’ve delivered your service, sent the invoice, and… are still waiting for payment. Sending a reminder email seems logical, but if it gets lost among newsletters and discount codes, it won’t be very effective. The solution? Use multiple communication channels.
Research shows that emails have an average open rate of 20%, while physical mail reaches around 85%. Mobile channels such as SMS and WhatsApp perform even better, with open rates above 90% and conversion rates of up to 45%.
Choosing the right channels
The effectiveness of your collections strategy largely depends on customer preferences. Younger audiences respond better to WhatsApp messages, while older customers tend to prefer email or physical mail. A strategy tailored to these preferences can increase your reach by 40% and shorten payment cycles.
Action plan
- Analyze customer preferences — Use data to determine which communication channels are most effective for each customer segment.
- Automate communication — Set up a structured workflow for payment reminders across different channels and automate wherever possible.
- Monitor and optimize — Track performance per channel (open rates, conversions) and adjust your strategy based on results.
Technology as an accelerator
Credit management software can simplify the process by automatically sending reminders via email, SMS, WhatsApp… as well as physical mail. This reduces manual work, increases efficiency, and improves follow-up.
Better results thanks to multi-channel debtor management
A multi-channel approach increases the effectiveness of your collections process, shortens payment timelines, and lowers operational costs. Companies that leverage customer preferences and make use of technology collect invoices faster and more efficiently.
🎥 Watch the video where Benoit Craenenbrouck explains exactly how this works (currently only in Dutch).
👉 Get started today with multi-channel debtor management and increase your chances of timely payments. A thoughtful approach saves time, improves cash flow, and reduces unnecessary hassle.
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